In 2013 we began working closely with our local town retailers. An online magazine was launched called Nene Local, which is associated with a host of local Facebook pages.
Nene Local Magazine heavily uses social media, namely Facebook and Twitter, to drive readers to its site.
One of the associated Facebook pages is Welcome to Thrapston and this gains a huge amount of engagement and is a wonderful portal for many of the smaller businesses in the area. The social media understanding and expertise of Rainbow 360 Media is put to good use on this community page.
In 2015 we began to grow Nene Local Magazine. The readership area of the magazine is Northampton to Peterborough and runs along the river Nene, incorporating all the towns, villages, businesses and local news along the way.
The inaugural Facebook page is Welcome to Thrapston, and is now widely used by the local community. The page admin posts news about local businesses, and gives shout outs to all the Nene Local advertisers but what keeps the community reading, liking and commenting is the variety of posts – including job vacancies, events, local awards and even lost cats – it’s a real community hub!
There is a well read twitter account @nenelocal and also additional Facebook pages for all the local news areas.
It’s recommended that you ‘like’ the Facebook page relevant to your area and please do regularly make comment! If you are a local business and want a shout out on your local page – email Nene Local’s editor to arrange.
The rest of the pages are very much in their infancy but will grow quickly, you can find your local page here;
– this page covers news, town and village events and businesses from Oundle to Peterborough and all the places in between such as Warmington, Yarwell, Wansford and more…
Welcome to Northampton and Surrounding Areas – This page covers is set at the beginning of the navigable River Nene and covers the area down to Wellingborough including Earls Barton.
– coveing our local shopping centre, Rushden Lakes
– this page covers Raunds, Irthlingborough and Higham Ferrers
Welcome to Wellingborough & Great Doddington – this page covers the town of Wellingborough and its surrounding areas – such as Great Doddington, Irchester and Wilby.
Each page is updated at least weekly, most are updated daily, ‘teaser posts’ encourage readers towards Nene Local Magazine online. This means that the readers all see the adverts on the site – which in turn helps the local businesses in these areas, ensuring that each community grows and thrives.
Local businesses enjoy advertising which includes weekly social media mentions for as little as £10 per month. If you’d like to know more than email Helen at Nene Local Magazine