We run the Rainbow Toy Awards. Using parental bloggers as our testers, we’re on the ball with social media from the start of each awards period. We attend toy fair to speak to the companies, then we interview our testers to choose that years bunch. Each testing family will have a great social meia reach and will be encouraged to review their toy as well as fill in the testing form, so they can tweet and facebook about the toy they’ve chosen. All of this creates great online links for all the companies, whether they win or not.